BEHIND THE SCENES

News & Happenings

BEHIND THE SCENES: SPRING '16 + RESORT '15 PHOTOSHOOT

We've had another successful shoot for the upcoming Resort '15 and Spring '16 seasons. Once again shooting at the gorgeous bayside studio of our photographer Holly Stewart, we had a lovely though busy day. Luba Vitti looked stunning everything from sky high heels to comfy slip-on sneakers.  Dawn Sutti created a fresh spring look that we all wanted to copy afterwards. We were all ladies once again including 3 year old Scarlett and 12 month old baby Delphine! Thank you to everyone who was there!

Sign up for our mailing list to find out when the new Fall '15 and Signature lines come out: click here!

(Flowing dresses are from Reformation)

BEHIND THE SCENES: FALL '15 + SIGNATURE PHOTOSHOOT

We've just completed the shoot for our Fall 2015 season and new Signature line! Our photographer Holly Stewart captured our fabulous model, Luba Vitti looking amazing in everything from tall boots to new oxfords at Holly's gorgeous bayside studio in Sausalito, CA. Dawn Sutti did an amazing job with her makeup and hair as always. It was the first photoshoot that was all ladies, including 7 month old baby Delphine! Thank you to everyone who contributed! 

Sign up for our mailing list to find out when the new Fall '15 and Signature lines come out: click here!

BEHIND THE SCENES: FALL '14 MEDIA EVENT AT SOUVLA SF

Enjoying some bubbly at Souvla SF

 

Yesterday at Souvla in Hayes Valley, we celebrated the new Fall collection with several of our favorite bloggers, writers, and editors from around the Bay Area. Everyone got to see the new line and lookbook while enjoying Greek food and champagne. Guests included Jessica Velez of Refinery29, Esther Hahn of RackedSF, Angela Salazar from the SF Chronicle, Sarah Sung from Urban Daddy, Rachel Ward of Where San Francisco, Katie Hintz of Mothermag.com, Kathleen Ensign of KatWalkSF, Freelance Writer Laura Kiniry, Laurie Farr freelance writer for CBS Local and Yahoo.com, Carlina Harris of Allergic to Vanilla, and Cheryl Locke of 7x7. We want to thank them all for coming!

BEHIND THE SCENES: FALL '14 LOOKBOOK SHOOT

We've just completed the shoot for our Fall 2014 season lookbook, and we couldn't be happier with the images! Our photographer Holly Stewart captured our fabulous model, Luba Vitti, demonstrating the comfort and weightlessness of ANYI LU shoes with dramatic leaps, turns, and jumps. Dawn Sutti did an amazing job with her makeup and hair, Rachel Arnow picked an incredible wardrobe, and Kristen Vandivier gave great direction and choreography despite being 6 months pregnant! Thank you to everyone who contributed! 

 

Sign up to get on the mailing list to get your copy when the book comes out here.

BEHIND THE SCENES: TEST SHOOT FOR FALL 2014 LOOKBOOK

 

We're in the process of designing the Fall 2014 season lookbook, and we're continuing our theme of illustrating the comfort and weightlessness of ANYI LU shoes with dramatic leaps, turns, and jumps. Our creative director, Kristen, worked with our photographer Holly Stewart to try out some poses for our model before our shoot next month. And she's 5 months pregnant!* 

 

Sign up to get on the mailing list to get your copy when they come out here.

 

*Kristen is an experienced dancer and has her doctor's approval to do advanced levels of dancing.  

BEHIND THE SCENES: HIGHLIGHTS FROM LINEAPELLE 2014

We're back from another great trip to Bologna, Italy for LineaPelle–the biggest international leather show in the world. It's the perfect place for us to choose our materials and components for our Resort and Spring 2015 collections since our factories are in Italy and we work exclusively with Italian tanneries. There were tons of bright colors, pastels, animal prints like snake, lizard and croc, and metallics this year from which to choose. We also visited booths like Vibram and Extralight to find new high-tech materials to incorporate into the shoes for maximum comfort and flexibility. We are one of only a handful of companies in the world that uses these materials in women's dress shoes. LineaPelle is the best of both worlds for us–we combine our research to make our shoes the cutting edge of both comfort and fashion.  

 

BEHIND THE SCENES: HIGHLIGHTS FROM MAGIC MARKET WEEK

Despite the fact that many flights to Las Vegas were cancelled due to east coast and midwest storms, we had a great show at Magic this year!

For those who aren't familiar with it, Magic Market Week is the largest global market week for mens and womens apparel and footwear. Brands set up booths for fashion buyers and other industry leaders to preview new collections. 

This year we featured shoes from Fall 2014 and we're happy to report visitors were encouraged by what they saw and seemed very excited about the future of ANYI LU. Next show, Lineapelle in Italy!

Keep checking here and our Facebook page for upcoming previews of the new Fall collection! 

How cute are these cookies!

Our new booth location.

Returning home after a great show!

MEET OUR MODEL, LUBA VITTI

Where are you from?

Little town in South of Ukraine.

How do you balance modeling and mothering?

Mothering is the best thing that could have happened to me with my already busy career. I quickly learned how to use time wisely, I become the best version of myself to set a great example for my little daughter. I learned to prioritize and say no. We can't do everything at the same time. It would be too stressful. I believe if we do something it must be a 100%. So if I'm with my daughter I give her all my love & attention, no emails or phone calls.. And when I’m at work I’m 100% committed there as well. That way I'm the happiest and everybody happy around me too:)

What’s your favorite city?

Ah.., I have a few…I love Paris for its charm & beauty, Los Angeles for giving me opportunity to fulfill my dream life and my home town that has sweet childhood memories.

If you weren't a model you'd be:

Haha! A model! I simply love my job:) What not to love?! Meeting creative people, travel…  I do also enjoy health science and naturopathic medicine… I'm a big believer that we have all the power and tools to heal ourselves naturally.

Do you have a style muse?

Brigitte Bardot,  Audrey Hepburn , Kate Moss.., my mom:)

What is your favorite movie?

Love "Forrest Gump" and "Moscow Doesn't Believe in Tears"(Russian movie)

You are so graceful, do you dance?

Thank you:) I did through all my childhood. I express my spirit through dance… You don't have to be a dancer to dance… If your heart is dancing, just put some music and dance! Go on!…and don't forget to put those comfy shoes on;)

What’s your go-to look (what you wear all the time)?

Jeans, cute top or summer dress, easy breezy, oh don't forget blazers too:)

Who is your favorite designer (other than Anyi Lu, of course)?

Of course!! Anyi Lu is amazing, she definitely nailed it with a beautiful style and comfort, her shoes are gorgeous, very well made, and a such pleasure to wear to any occasion. I also like Stella McCartney for simplicity, Louis Vuitton for chic, and Marc Jacobs for fun..:)

Which ANYI LU shoe would best fit your lifestyle (balancing mothering and career, jetting off to shoots on location)?

Its impossible to pick only one style. My top 3 would be:

  1. The Maria in bisque sand, absolutely adore that style.  Can be upscale and casual depends on what you wearing. It goes well with light jeans, shorts, dresses, even with bikini by the pool with a cute hat + martini ;)
  2. Stephania in black mangrovian (snake) with black toe–very sophisticated, sexy, chic–absolutely gorgeous style. Go on the date with husband or go to meet new clients…either way it’s a win-win.
  3. The Athena (black)- must have for a busy, modern woman like me, running around the city all day feeing fabulous and lightweight. Ok I have to add 2 more:)
  4. I love Daisy–beautiful wedge, very elegant and simple. Must have for a busy stylish mom:)
  5. The Vera! In ocean metallic - I would not leave a town with out comfy Vera. Going to south of France or sandy beaches of California, a must have in your luggage… Love!

Tell us a little bit about the ANYI LU Spring photo shoot. You were on your feet for over 8 hours straight in our shoes – jumping, dancing – how did that feel?

Movement is my life! I love shooting for Anyi, it’s always fun and energetic with music and sweet people around. It doesn't feel like a long time at all, we have so much fun, dancing & jumping around:) And the best part is that my feet are not tired at all. I feel it more in my quads from all the flying and jumping, haha!;) Her shoes are VERY comfy, and you can trust me on this one:)

Behind the Scenes: SPRING 2014 LOOKBOOK PHOTOSHOOT

Every shoot we say, “That was the best shoot, how can we top it?” This shoot by photographer Holly Stewart was no exception. From Dawn Sutti’s beautiful makeup and hair, to Rachel and Lisa’s spot-on styling, to our model Luba’s boundless energy, every detail fell perfectly into place.

It’s not an easy task to show comfort, lightness, and wearability in a photograph. To demonstrate these qualities, we asked our lovely model Luba leap, jump, or turn for each pose. She rose to the challenge effortlessly and danced the entire day in every pair from the new collection.

The Spring/Summer 2014 lookbook is featured here. We’re shipping out the paper version as early as this week, so if you’re not on the list, sign up here to get your copy.